See the decision clearly before you commit.

Raising money. Opening the next location. Taking on debt. Firizi helps owner-led businesses see what a big financial decision does to the business, before the money moves.

Talk through a decision Get the monthly letter →

Start here

Name the decision you are weighing up

Pick one above

Every big decision has a money question underneath it.

Choose the moment closest to yours and see the question it really asks.

Built for the owner who makes the call

Most are owner-led African businesses that have traded long enough to outgrow their own financial structure. Now and then, a founder at the very start, as long as the first two below hold.

The decision-maker is in the room An owner, MD or COO who carries both the commercial and the financial call.

There is a real decision on the table Raising, expanding, restructuring, putting cash to work or getting through a shock. Not business as usual.

You are willing to open the books Audited accounts help. They are not a requirement.

Start from where your numbers are today

You cannot make a big decision on numbers you do not trust. So we begin wherever you stand, and bring it into line.

My numbers are

If your numbers are messy

Get a baseline you can trust

We bring your real position into view, build the structure behind it, then train someone on your team to hold it. You leave able to see your own business, and ready for the bigger decision when it comes.

If your numbers are clean

Walk into the room able to defend your case

We build the model, the scenarios, and where the money comes from and goes, packaged for investors or the bank. The numbers are yours, so you can answer any question about them.

We build the case. You carry it. We do not make investor introductions or negotiate terms, and we do not do bookkeeping, tax filing or audit.

Work with someone who has sat in your chair

If a financial model cannot tell someone in operations what step to take next, it has not served its purpose.

Martin Kiraguri, Founder

Martin KiraguriCPA, FPAC

Martin has spent his career as a finance leader inside real businesses, across manufacturing, franchising, FMCG and agribusiness, in markets across Africa. He has been the person explaining why working capital swallowed the cash, and what happens to the covenant if the second half comes in soft.

That is why Firizi always ends at "so what do we do next", not "here are the numbers". You know your business better than any adviser. We hold firm on the structure, and build the rest with you, so the numbers stay yours.

Talk through a decision

The monthly letter

Be ready before the decision arrives

One letter a month from Martin, built around one decision moment. The checklist, the worked example, the question to put to your bank. No news, no noise.